Dr. Brady is the Dr. Persis E. Rockwood Professor of Marketing in the College of Business.  As Assistant Provost, he advances special projects at the Provost's direction.  He also serves as Faculty Athletics Representative, liaising between the NCAA and ACC, representing the university, and interpreting athletic policies. He monitors student-athlete eligibility, academic progress, and overall well-being while supporting compliance and education efforts, and advises university leadership on academic integrity and athletics-related matters.